Google's AI Shift Sparks Job Cut Fears: 30,000 Roles at Risk in Ad Sales Unit Overhaul

Google is reportedly considering a major restructuring in its 30,000-person ad sales unit, influenced by the increasing integration of AI in its operations.

This move raises concerns about potential job cuts, especially following earlier layoffs affecting over 12,000 employees in 2023. The company's growing reliance on machine learning for ad purchases has led to the introduction of AI tools that automate ad creation, significantly boosting efficiency and profits.

This shift towards AI, exemplified by tools like Performance Max, reduces the need for human involvement in ad design and sales, potentially impacting a large portion of the ad division's workforce.

The full extent of the reorganization and its implications for employees is yet to be announced​​.