Amazon Introduces Bedrock for Generative AI Applications

Amazon Web Services (AWS) has announced the limited preview of Amazon Bedrock, a platform for building generative AI-powered applications utilizing pretrained models from startups such as AI21 Labs, Anthropic, and Stability AI. Bedrock will also offer access to AWS's in-house trained Titan FMs (foundation models).

Vasi Philomin, VP of Generative AI at AWS, says that they believe every application can be reimagined with generative AI. Amazon's partnerships with generative AI startups and investments in necessary technology have laid the groundwork for Bedrock's debut. The generative AI market is predicted to be worth nearly $110 billion by 2030, according to Grand View Research.

Bedrock allows AWS customers to access AI models from various providers, including AWS, via an API. While pricing details remain unknown, Amazon stresses that Bedrock targets large customers developing enterprise-scale AI applications. Third-party models available on Bedrock include AI21 Labs' Jurassic-2 family, Anthropic's Claude, and Stability AI's text-to-image models like Stable Diffusion.

AWS customers can customize any Bedrock model by pointing the service at a few labeled examples stored in Amazon S3, the company's cloud storage plan. However, the legal landscape surrounding generative AI raises questions about potential customers' interest and liability concerns.

In related news, Amazon has made CodeWhisperer, its AI-powered code-generating service, available for developers free of charge. Furthermore, Amazon announced the general availability of Elastic Cloud Compute (EC2) Inf2 instances, powered by AWS Inferentia2 chips, and Amazon EC2 Trn1n instances, powered by AWS Trainium.